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The title of your essay

The dek: a sentence or two that earns the click and sets the stakes.

Open with the thing that's true. The lit word is the one your reader will remember — use it sparingly. Write the way you talk, then cut a third.

A section

Keep paragraphs short. Let the serif do the warmth and the mono do the precision. When you quote yourself or someone else:

A line worth setting apart from the rest.

End where the thought ends, not where the template does.